Adar is beginning. Time for good deeds

Why we opened this campaign

Adar is arriving.

In Jewish tradition, this is the month of joy, miracles, and salvation. A time when things that have been stuck for a long time can suddenly start moving forward. It is considered one of the most auspicious months for new beginnings and acts of kindness, because in Adar we believe that help arrives, and whatever is invested in saving and supporting others returns manifold.

That’s why we are talking now about the emergency reserve fund.
A reserve isn’t about big projects or dramatic stories. It’s about the everyday reality in which people almost always come for help too late — not because they are irresponsible, but because they hold on until the very last moment, hoping to manage on their own, borrowing money, postponing payments, and only then turning for assistance when it was needed yesterday.

In those critical moments, it’s not a huge sum that makes the difference — it’s 1,500–2,000–3,000 shekels received on time that solve a specific problem and prevent it from turning into serious trouble. When help arrives immediately, people avoid fines, broken agreements, new debts, and a chain of consequences that can drag on for months.

For the fund, a reserve means the ability to help right away — instead of telling someone that the idea is good but they need to wait. Without a reserve, assistance is almost always delayed. And delayed help, even if it comes in full, is far less effective.

On Tu BiShvat we tried to build such an annual emergency reserve fund — and we didn’t succeed. We raised very little — just over 5,000 shekels. That amount covers only a few requests. After that, every new appeal turns back into waiting and pauses, and sometimes even into outright refusals — even though timely help could have made a real difference.

That’s why we are reopening the collection for the emergency reserve fund right now, at the start of Rosh Chodesh Adar — in the month regarded as the time of salvation and favorable beginnings. The reserve is needed so that help arrives precisely when it can truly change something.

May every shekel invested in saving someone else’s life return to you doubled.