Why we opened this campaign
Tu BiShvat in Judaism is neither a symbolic nor a folkloric holiday. It is a fixed date with specific legal and religious significance. This day determines the age of trees, which dictates the laws of Orlah, Ma'asrot, and the use of their fruit. In essence, it is the reference point for an entire category of commandments related to the land and human responsibility for it.
The Torah views fruit not as a random result, but as the outcome of a process. First come years of growth, restrictions, and waiting—and only then, the permission to enjoy the result. This approach extends to human relationships as well. In Judaism, assistance is not built on one-off gestures. It is built on systemization, responsibility, and the ability to support another over the long haul.
It is in this sense that Tu BiShvat holds special meaning. It is a day that reminds us that sustainability is more important than outbursts, and consistency is more important than spectacular actions.
Our Foundation operates on the same principle. We do not solve problems with a single transfer, nor do we build our work around sensational stories. We accompany people through the process when help is needed not just once, but regularly and on time.
The requests we handle are simple and recurring: rent and utility bills, medicine, food, and urgent household expenses. These are not "extreme" scenarios, yet this is the stage where a person most often breaks down and begins to accumulate debt or lose control of their situation.
Every request undergoes a verification process. We review documents, interview the individual, and check for other available support options before making a decision. This ensures that funds are used responsibly and as intended.
The primary challenge is that without a reserve, assistance must often be delayed—sometimes for weeks. Occasionally, we can only cover part of a request, or we are forced to decline even when we know the need is genuine and immediate.
Launching this collection on Tu BiShvat is no coincidence. It is a moment of "re-grouping," where we build the reserve that will allow the Foundation to operate stably in the coming months.
Goal: 180,000 NIS
This amount will secure an emergency assistance reserve for two to three months of operation.
Allocation of Funds
The average amount of assistance per individual or family ranges from 1,500 to 3,500 NIS.
The Foundation processes between 20 and 30 such requests per month.
Reserve funds are directed toward:
- Temporary financial support
- Payment of urgent household expenses
- Medicine and mandatory payments
Tu BiShvat reminds us that fruit only appears where there was a process and responsibility. By supporting this collection, you help the Foundation work exactly that way.
